We have three digital anthropology labs which research in depth online communities in order to learn about their customs and views, their personality, values, fears, aspirations, interests, and habits which allow us to know what to talk about to the constituency and how. The product is ethnography, a qualitative description of elector experience and analysis.

Through digital semiotics, we find the archetypes hidden in the collective unconscious of the online communities and its meanings. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.

It Is through this digital anthropological analysis that we abstract from the semiosphere the main signs, significance, and meaning. We get insights of personality, values, fears, aspirations, and interests allowing us to anchor into the different imaginaries we are demanded to.